Lesson 3C: Paid Ads

Epiphora: Perhaps the type of monetization most shrouded in mystery is paid advertisements. Bloggers find themselves frozen, not knowing what to charge, emailing me frantically for advice. The thing is, there's no quick formula or set of standards for paid ads. You just kind-of make it up as you go along and see what sticks. See where people agree to your rates and where they fight you . . .