Lesson 2B: Honing Your Voice & Writing Well
JoEllen: Funny story, when I first started my site I had a catchphrase... maybe not a catchphrase but definitely a "thing" and I was going to try to make it happen (yeah, I almost tried to make "fetch" happen). Why? Because I felt like I was supposed to. That I should. It felt like a very sex writer-y thing to do. Luckily I listened to the part of me that felt like a massive tool whenever I tried to use it and cut that shit out.