Lesson 2D: Formatting & Photography
The way your posts look on the screen can mean the difference between a reader who stays a while to browse the archives and a reader who closes that tab in .5 seconds vowing never to return to your wretched, illegible site. Sound hyperbolic? It's not. Readers make judgments very, very quickly, and being unable to comfortably read your site is often a dealbreaker . . .