Lesson 1B: Pinpointing Your Niche and Choosing Your Name

JoEllen: I may have once had a panic attack about my niche in front of Tristan Taormino. That might have happened. Often we talk about niches in a way that makes them sound like we should all know which exact 100 people we are targeting at all times — like, "I review purple sex toys designed for anorgasmic bisexuals in wheelchairs" — and it can feel like a lot of pressure . . .