Lesson 1C: Elevator Pitch, Slogan, & About Page
Every business class or book will tell you that you need a mission statement, but we think mission statements are for corporations. Sex bloggers are better served with something different: an elevator pitch.
An elevator pitch is simply a concise explanation of what you do that you can verbalize in the time between floor 2 and floor 8. You might need it some day if you meet Nina Hartley at a sex conference . . .