Lesson 4C: Cultivating Your Audience

Giveaways are a beautiful thing. OK, there should be a caveat there. Giveaways are a beautiful thing when done correctly. They're beautiful because they benefit both parties: as the giveaway thrower, you get the free advertising and new followers. As the giveaway winner(s), they get amazing prizes. But all giveaways are not created equal. There's a way of doing them that will maximize engagement and benefit . . .

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